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Affiliate Marketing Guides
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When I first started supervision clients affiliate
programs I feared the thought of becoming busy with emails from
anybody with a website. I figured I got umpteen questions like: "I
joined your affiliate program, so how do I start make wealth?" or "How
is this code going away to turn into a banner on my site?" or worse
yet, "I just bought a $20 product on your site, so where is my
commission check?"
With visualizations of overflowing inboxes in my head, one of the
first things I did was to create an in sequence page to put on my
client’s sites that answered many of the essential questions
tenderfoot affiliates may have. This then developed into a full-blown
sectors where I was able to provide general training and tips to all
of their affiliates on an ongoing basis.
Both of these site improvements have been well received and I give
confidence you to do the same, but the question remains, Did it I
still become busy with inquires?
The answer is no, but I don t believe it is because of the
overabundance of information that I provided on the merchant site.
It¡¯s really because affiliates, for the most part, just don t
communicate. Accordingly, as an affiliate manager you must go behind
these communications standards:
Rule #1: It is absolutely up to YOU to start communications. Affiliate
Management is principally a PRO-ACTIVE effort.
Rule #2: You must be RE-ACTIVE, and act in response ASAP to any
affiliate communications that you do receive. ASAP in my book means
within 24 hours 7 days a week.
I m reminded of the time I checked my affiliate emails on Sunday and
received one stating that our banners were not working. I thought
right, must be a problem with his site. But because I was a bit
fanatical, I tried the banners on my affiliate test site they were not
working! Seems the webmaster did some fixing and did not include a
folder needed to allow the incoming traffic from affiliates. Thank
kindness I was able to reach the webmaster on Sunday and he was able
to correct the problem instantaneously.
Lesson Learned: Listening to your affiliates can save you are butt !
But that is not the only reason to listen to your affiliates.
Reason to Listen #2: Affiliates tell you what works for them on other
programs by asking you for the identical things.
So are you listening? Are you distributing what they want? And are you
doing it in a judicious fashion? Finally, are you thanking your
talkative affiliates for their questions and feedback, and for their
sharing in your programs each and every time? Remember, you are on
behalf of the all-powerful merchant’s words of encouragement and
thanks go a lengthy way in motivating affiliates. Even better, your
dealings in satisfying an affiliate’s request for things like a
particular offer or link type practically makes sure their attachment.
Rule #3: Don¡¯t judge an affiliate by their domain name ¨C you need to
be just as responsive, openly grateful, and enthusiastic ¨C no matter
who¡¯s communicating with you.
Why? Because you simply can not tell who was going to be your next
star. Just this month, I saw an affiliate go up from nowhere in a
matter of weeks to become my client’s number one affiliate. I had in
no way heard of the site and when I tartan it out, it was no more than
a single page with about 10 product links, and only one was my
client’s. I would have never predictable that this site would even
make the top 100, let alone number one.
I have since arrived at out to this affiliate’s suggestives of other
products for them to feature and offering them to say thank you gift.
Have you ever sent emails to your top affiliates and offered the
opportunity for them to pick out something on your site as a gift? Or
challenge I say pick of the phone and call them? It is a nice
gesticulation that is very much appreciated.
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