Different to popular belief, super-affiliates don't
really DO things differently than affiliate underachievers.
Super-affiliates advance the same products. They use the same SEO
methods. They have the same pains. And they work just as tough.
But super-affiliates THINK in a different way. Their minds and
approachs go far beyond the commission check. For them, affiliate
marketing is not just a business. It's a CAREER. And that specialized
mindset makes a huge difference in how and when they take action in
the market.
I have worked side by side with lots of super-affiliates. I've even
assisted create a few. They all share a special kind of approach. So
as you read these 10 characteristics of affiliate super-achievers, ask
yourself, Could I learn to think this way?
#1 Super-affiliates think creatively.
You know what you will get if you do what everyone also does? You will
get what they get... only you'll be coming apart it with them, and all
their imitators. In today's Internet marketplace, you should be a
leader, not a follower. So super-affiliates does not follow the crowd.
They sell ever to the crowd. They take the most successful marketing
methods, apply them to selling the most accepted products... and then
add a unique turn. It could be as simple as offering one unusual, but
highly expensive bonus. It could be as levelheaded as using low-cost
offline marketing, while everyone else is breaking the bank on
expensive PPC. It could be as ground-breaking as dumping the sales
letter, and substituting examine or contest. But super-affiliates
forever, always, ALWAYS look for ways to be a little more creative
than their challengers.
#2 Super-affiliates learn the hard stuff.
Less than 10% of people who begin their own business are successful.
Why? the majority fail because they lack direct sales experience,
don't bother with a marketing and business plan, or get into debt
promoting products that don't have a market. In other words, they
flunk when they get tested on the really tough characteristics of
business. Super-affiliates are dissimilar. They learn how to do all
the hard' things other people shy away from. They study about selling
and they get good at it. They set purposes, make daily and weekly
plans, and calculate their progress. They don't waste time creating
massive content sites unless they have hard proof that those sites
will ultimately bring them BUYERS (not just browsers or
researchers).And most of all, they keep their eye on PROFITABILITY.
Not just traffic, not just visitors. Super-affiliates look for a
homecoming on their investment of time and effort, as well as money.
#3 Super-Affiliates follow up.
Most affiliates can attract prospects. A few can exchange prospects
into customers. But only super-affiliates turn obtainable customers
into repeat customers. Super-affiliates know that the personality who
has already bought from you is the most willing prospect for your
backend products, up sells, and cross-sells. These recent customers
are also the cheapest to sell to. So super-affiliates are for eternity
thinking of the lifetime value of a customer... and always gift them
the best value and deals.
#4 Super-affiliates give before receiving.
Super-affiliates spend time and money giving something of REAL value.
Before they ask for the sale... and before they seal a JV. Maybe they
give away helpful content. Maybe they offer an important resource.
Maybe they present to put in some sweat fairness for a piece of the
action. Maybe they offer customers an opportunity to win something...
or a grin. But no matter what they give, super-affiliates do business
in fortitude of frankness. It's not about defeat the other guy. It's
about networking and making deals. It's about viewing the Internet
marketplace as one large big small town. It's about saying let's talk.
And it's about putting something money, effort, or reputation on the
table BEFORE making demands.
#5 Super-affiliates know how to receive.
Giving is the finest first step but it's only the start. Once they've
hammered out a deal or given something of worth, super-affiliates also
know how to take what they lawfully deserve. That income they don't
just pre-sell... they ASK diagnosis for the sale. They're not afraid
to take advantage of a good deal. They LIKE incomes and don't
apologize for being successful. And if they're working on a JV, they
state their potentials clearly, forthrightly, without a lot of
excitement... and don't de-value their list or reputation with
tasteless offers. Yes the best super-affiliates receive their just
rewards decently, without throwing their self-image around. And they
not only say thank you. They look for ways to turn and say thank your
into an opportunity to generate more customer faithfulness and more
sales down the line.
#6 ¨C Super-affiliates think strategically.
Affiliate marketing isn't a game of chance. It's a business.
Super-affiliates are just as savvy about their industry, and just as
uncomplicated, as other expert professionals. Which means
super-affiliates expend quality time thinking, planning, preparing,
and estimations. They evaluate their sites, products, and sales. They
try to understand WHY one technique works and another doesn't. They
think about tendency and ponder the approach of their customers.
Bottom line is, super-affiliates feel affection for their work.
#7 Super-affiliates test and analyze.
Income, income, income... super affiliates are hard-headed about
incomes! They test suspiciously. They think about WHY one ad draws
well than another... and they try to replacement the results. They
analyze their regular traffic, stats, and user purchase models.
They're activists about knowing their visitors to sales ratio on a day
by day basis. And they're gripped with ROI. If you want to say goodbye
to the ranks of affiliate underachievers, study to love the numbers
like the super-affiliates do.
#8 Super-affiliates know when to go for volume over commission.
Here's a very well-kept top secret of some super-affiliates: you can
earn an unbelievable income from cheap untargeted traffic. Believe it
or not, not every super-affiliate is brilliant at creating content or
opt-in marketing. Some just contemplate on traffic -- more and better
traffic -- and make money off of sheer volume sales and contextual
advertising. Here's the fundamental formula, oversimplified of course:
Let's say that on a given web site you get 1000 exclusive visitors per
day, or 30,000 visitors per month. If your average monthly profit from
that site is $1500, then each visitor is worth 5 cents ($1500 divided
by 30,000 visitors).So in this example, if you use up 5 cents to
attract a visitor, all you can do is break even. But if you can expend
a lot less to get a visitor -- say only 2 cents -- you've got the
potential to make some terrific proceeds on cheap traffic! Sure, it's
not going to be tightly niched traffic. But it's also the type of
traffic that fits well with products that have mass-market
mass-appeal, or even article of trade products.
#9 Super-affiliates work a plan.
Successful affiliates have a straightforward business model: they
repeat their success. Once they find something that works, they
squeeze it slightly, test, weigh up, and repeat. Some of the most
profitable affiliate domains follow this simple, repetitive pattern.
Reliable effort tends to yield unfailing results, especially online,
where certain types of marketing (like SEO) take time.And more
importantly, super-affiliates follow a schedule. So much struggle per
month, so many promotions, so many sales. When they fall short of
their targets, they figure out why. If they can't, they cut their
losses and try again. Working a plan all boils down to regulation.
Organization, tracking, and day by day project management are a way of
life for super-affiliates.
#10 ¨C Super-affiliates never quit.
They may mercilessly dump under-performing products. They may cut
their fatalities if the profits don't flow. But super-affiliates don't
give up. They guess that they're going to have a few bump and hard
times. They look at setbacks as necessary scholarship for experiences
that, in the end, help them build a well-built business.
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